{
  "@context" : "http://lobid.org/resources/context.jsonld",
  "id" : "http://lobid.org/resources/search?filter=inCollection.id%3A%22http%3A%2F%2Flobid.org%2Fresources%2FHT013678171%23%21%22&q=rpbId%3Aa4333525%20OR%20hbzId%3Aa4333525%20OR%20almaMmsId%3Aa4333525%20OR%20zdbId%3Aa4333525%20OR%20hebisId%3Aa4333525%20OR%20id%3A%22https%3A%2F%2Flobid.org%2Fresources%2Fa4333525%22&size=1&format=json&from=0&location=&sort=",
  "totalItems" : 1,
  "member" : [ {
    "extent" : "Illustration",
    "rpbId" : "a4333525",
    "subject" : [ {
      "type" : [ "ComplexSubject" ],
      "label" : "Deutschland | Wein | Marketing",
      "componentList" : [ {
        "id" : "https://d-nb.info/gnd/4011882-4",
        "label" : "Deutschland",
        "altLabel" : [ "Deyizhi-Lianbang-Gongheguo", "BRD (1990-)", "République Fédérale d'Allemagne (Deutschland)", "Ǧumhūrīyat Almāniyā al-Ittiḥādīya", "Deutschland (Bundesrepublik, 1990-)", "Heiliges Römisches Reich", "Deutscher Bund", "Bundesrepublik Deutschland (1990-)", "Repubblica Federale di Germania (Deutschland)", "Germany (Deutschland)", "Federativnaja Respublika Germanija", "Rheinbund", "Federal Republic of Germany (Deutschland)", "Germanija", "Deutsche Länder", "Republic of Germany (Deutschland)", "Deutsches Reich", "Allemagne (Deutschland)", "Niemcy", "Deutschland (Gebiet unter Alliierter Besatzung)", "Norddeutscher Bund" ],
        "source" : {
          "id" : "https://d-nb.info/gnd/7749153-1",
          "label" : "Gemeinsame Normdatei (GND)"
        }
      }, {
        "id" : "https://d-nb.info/gnd/4065133-2",
        "label" : "Wein",
        "altLabel" : [ "Weine" ],
        "source" : {
          "id" : "https://d-nb.info/gnd/7749153-1",
          "label" : "Gemeinsame Normdatei (GND)"
        }
      }, {
        "id" : "https://d-nb.info/gnd/4037589-4",
        "label" : "Marketing",
        "altLabel" : [ "Absatzpolitik", "Konsumgütermarketing", "Absatzplanung", "Verbrauchsgütermarketing", "Marketingpolitik", "Verbrauchsgut / Marketing", "Absatzwirtschaft", "Verkaufsplanung" ],
        "source" : {
          "id" : "https://d-nb.info/gnd/7749153-1",
          "label" : "Gemeinsame Normdatei (GND)"
        }
      } ]
    } ],
    "responsibilityStatement" : [ "Maggie Schauner" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/resources/HT013678171#!",
      "type" : [ "Collection" ],
      "label" : "BiblioVino"
    } ],
    "type" : [ "BibliographicResource", "Article" ],
    "title" : "On-/Offline-Welt clever verbinden",
    "@context" : "http://lobid.org/resources/context.jsonld",
    "otherTitleInformation" : [ "Weinmarketing : online präsent sein? Das klappt bei den meisten Weingütern ganz gut: Instagram, Facebook, TikTok, Webseite, Newsletter, alles da. Bloß wissen die wenigsten, wie sich Online- und Offline-Marketing clever verbinden lässt" ],
    "contribution" : [ {
      "agent" : {
        "id" : "Schauner, Maggie",
        "label" : "Schauner, Maggie",
        "type" : [ "Person" ]
      },
      "role" : {
        "id" : "http://id.loc.gov/vocabulary/relators/aut",
        "label" : "Verfasser/in"
      },
      "type" : [ "Contribution" ]
    } ],
    "publication" : [ {
      "dateStatement" : "2026",
      "startDate" : "2026",
      "type" : [ "PublicationEvent" ]
    } ],
    "containedIn" : [ {
      "id" : "http://lobid.org/resources/990159460510206441#!",
      "label" : "Rebe & Wein"
    } ],
    "id" : "https://lobid.org/resources/a4333525",
    "bibliographicCitation" : "Rebe & Wein 79 (2026) 1  Seite 16-17"
  } ]
}