BiblioVino
Bibliographie zur Geschichte und Kultur des Weines (Schoene 4)

Titeldetails:
TitelExploring the Dynamics of Wine Tourism
TitelzusatzCase Studies and Best Practices Around the Globe
Herausgeber/in Szolnoki, Gergely | Kawasaki, Noriaki | Gennari, Alejandro | Bouzdine-Chameeva, Tatiana
Medientyp Print
Publikationstyp Buch
Erschienen 2026
De Gruyter
InhaltThe strong move to sustainability is one of the dominant reasons for wine companies to innovate, diversify into servitization, and to reconsider the range of activities they offer. Wine tourism accounts for more than 50 billion euros of direct revenue in the world economy. There is significant potential in assisting wineries secure sustainability and contribute to the economic development of their regions. The typical wine tourism offer based on a good wine tasting is no longer sufficient for average wine visitors. Developing green tourism, empowering digital skills and entrepreneurial capacities would help wineries to attract young generations and gain the loyalty of a clientele in demand for rich and original experiences. It would also directly strengthen the competitiveness of local communities through diversified touristic offers, build the resilience of wineries and their economic regions. The book will investigate topical contemporary industry challenges and that can advance applied researchand education in the wider tourism field.
Anmerkungen[1] | 30 col. ill., 25 b/w tbl.
ISBN9783111429236 | 3111429237
Umfang250 Seiten | 240 mm
Erschienen inDe Gruyter Studies in Tourism
ISSN
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BiblioVino enthält aktuell 41.339 Literaturnachweise und wird vom LBZ und den Wissenschaftlichen Stadtbibliotheken Mainz und Trier in Zusammenarbeit mit dem hbz herausgegeben mit Unterstützung der Gesellschaft für Geschichte des Weines e.V.